Sunday, July 12, 2009

IDOL LIVE predix: Daughtry's 'Leave This Town'

Daughtry is no stranger to selling millions of albums. So will it really be a surprise to see the guys do well with the release of their sophomore album, Leave This Town, this week?

Of course not. In fact, an opening atop the Billboard 200 is all but assured, as the band's competition ranges from Yung Joc to Jessie James. The only question that remains is, how big will the album open at? Considering Daughtry's debut managed to sell 304k in its opening week back in November 2006, it would be a logical guess that this disc will do much, much better in its first week.

A good comparison could be the difference between Carrie Underwood's debut week sales for Some Hearts and Carnival Ride, which was 212k in the latter's favor (315k to 527k). One thing to considering, however, is the state of the economy at the moment, as well as the continuing decline of the CD. So do not go expecting the band to sell gold levels in its first week.

But the promotion has been top-notch, with Chris pulling in a lot of free publicity thanks to his recent acoustic cover of Lady Gaga's "Poker Face" and other appearances he's made. The album's first single "No Surprise" is not doing the best job in terms of building anticipation, but with special promotional deals like the one the band has with ESPN to play some of their songs throughout the month, that should be be enough to cancel out the disappointing chart performance of the single.

After all consideration, a first week take of 390k seems to be in store, which would be among the highest releases of the year. Although this estimate is on the conservative side, it does seem fairly realistic in light of how sales have been lately.

3 comments:

Anonymous said...

It's been 3 years though since their first album and we have to consider that they're not opening during Thanksgiving week and the economy is going down the drain. I predict 250K.

Anonymous said...

240-260K according to HDD. His album sucks! He'll be lucky to sell as much as Kelly's new album in the 600K range.

Sandy R. said...

Ok now, as a fan, I can understand how you want to back your artist. Apparantly his debut album didn't "suck". When Kellie's album sales come close to Daughtry's then we can talk.

There was a big push on this album, those who are signed up at Daughtyofficial.com got word when it was to be released as well as a link to the amazon page where they it was a pre-sale discount (I got mine under 10 bucks).
Also keep in mind that *because* of "Leave this Town's" release, his debut has noticed an uptick in sales. Not likely to happen if the second album that people are buying "sucked".

Wait and see, is the words I have for the doubters. They counted him out when he didn't make IDOL finals and he has been breaking records and changing doubt to reality since.

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