Saturday, June 28, 2008

Guitar Hero to join Idols Live! tour

The hugely popular video game Guitar Hero will have a place on the American Idols Live! tour this summer. According to an article published on Melodika.net, the Activision, Inc. phenomenon will be featured in a video that will air during intermission of every concert in which the 10 finalists will be shown playing Guitar Hero: World Tour, which will be released in the fall. Iain Pirie, head of 19 Entertainment U.S., said the following of the partnership:

"The American Idols Live! Tour is for families to immerse themselves in the Idol experience first-hand, and what better way to bring a personalized, super star feeling to life than by playing Guitar Hero. Integrating Guitar Hero into the tour gets fans actively involved and provides an added dose of entertainment that we know they’ll love."
Also available at the concerts will be booths where fans can play Guitar Hero: Aerosmith and Guitar Hero: On Tour.

The partnership between the Guitar Hero franchise and Idol began on May 22, when two commercials featuring David Cook and David Archuleta playing the game in a recreation of the famous scene from Tom Cruise's film Risky Business aired during the finale.

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