Tuesday, November 17, 2009

HITS estimates: 'Play On' #3 w/ 125.2k

After what looked like a good chance at retaining its peak position on the chart, Carrie Underwood's third studio album Play On fell two spots to #3 according to HITS Daily Double's Top 50 building album sales chart.

The actual sales drop was 60% to 125.2k. For comparative purposes, in Carnival Ride's second week, it fell 68% to 170.1k. Putting things into perspective, these numbers are not all that bad, and will hopefully trend upward when Billboard posts finalized figures later this week.

In other Carrie-related news, AllAccess.com revealed that the second single off Play On will in fact be "Temporary Home," going for adds on Mon., Dec. 14, as I speculated earlier. This is a great decision because it will be the perfect song for country radio during the Christmas season and carrying over into the new year.

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