IDOL LIVE predix: Allison Iraheta's 'Just Like You'

Allison Iraheta, the feisty red-haired Avril Lavigne-esque punk princess and fourth-place finisher on the eighth season of Idol, is the latest alum to release her debut album, as her Just Like You hits stores and digital retailers everywhere tomorrow. Although she does not carry with her nearly the amount of hype that came with Adam Lambert's release last week, she does have a few things going for her.

Recently there haven't been a ton of releases geared toward Allison's target demographic, as they are primarily depending on a few older titles that have been selling well like Taylor Swift's Fearless, so this is one good sign for her. Jive has also been very smart with how Allison has been marketed, as there was a special promotion going on where her music was featured before showings of the mega successful New Moon in select theatres, which opened up a huge amount of audiences to her album. There were also listening parties held at the plus size clothing retailer Torrid locations nationwide yesterday. Whether or not this will translate into sales, though, is another question.

In terms of televised performances, Allison will perform on Good Morning America tomorrow and will be on Ellen on Thursday, which is a much lighter schedule than what some previous Idol alums were granted, but it should be sufficient for the time being. A more worrying factor is the lack of substantial airplay for Allison's debut single "Friday I'll Be Over U," which was released over a month ago.

And then there's the competition factor. Allison really has no true competition to speak of, as the only true major release comes from R&B artist R. Kelly, and it would not be much of a stretch to assume most of Allison's demographic will not be purchasing the former's Untitled.

Without radio play and an overwhelming demand for tracks from the 17-year-old, things could look a little disappointing for Just Like You. I'm calling for opening week sales of 35k for the album, which should be in line with the relatively weak first week sales of label mate Kris Allen's album just two weeks ago.

Just Like You will be out tomorrow and is now available to pre-order on Amazon.com.