HITS predix: Adam Lambert's 'For Your Entertainment' 210-230k

HITS Daily Double's one-day sales numbers have Adam Lambert's post-Idol debut album For Your Entertainment coming in above most industry expectations.

HDD is predicting Entertainment to pull in between 210-230k in its full seven-day launch period, bolstered most likely from Adam's controversial AMA performance on Sunday and the Black Friday buying bonanza that will happen the day after Thanksgiving. This would put him second to only Susan Boyle's debut LP among new releases, as HDD is expecting new albums from Lady Gaga and Rihanna to net in the 180-200k range.

This figure is fairly higher than my original prediction of 175k, but there's always a chance HDD could be overestimating based on first-day sales. Last year, David Archuleta's debut was overestimated by nearly 40k, while David Cook's album was overestimated by over 20k.

If these numbers hold for Adam, Entertainment will become either the second or third-highest debut week bow for an album from a runner-up, coming in behind debuts from Clay Aiken and possibly Bo Bice.

Be sure to check back on Friday for revised predictions.