It looks like Kimberly Caldwell will be applying her hosting experience from TV Guide Channel's Idol Tonight to a much bigger primetime effort. The second season's seventh-place finisher has signed on to host the Mark Burnett-produced Jingles, which will pit everyday people against each other in a battle to create the best jingles for products in hopes of winning $100,000 and an advertising contract.
KISS frontman-turned reality star Gene Simmons will be responsible for deciding who advances in the competition after taking input from industry experts Linda Kaplan Thaler and Julie Roehm into consideration.
As for when it will premiere, it will not be July 27 as the eye network had originally announced. As of right now, CBS has settled for "later this year," which is vague, especially in television terms.
Sunday, July 20, 2008
Kimberly Caldwell to host CBS' 'Jingles'
Labels:
cbs,
gene simmons,
idol tonight,
jingles,
kimberly caldwell,
mark burnett
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