Friday, December 4, 2009

HITS predix: Carrie Underwood's 'Play On' 60-65k

HITS Daily Double revised its sales projections today, and the news is not good for albums by Idol alums.

The only Idol-related album that appears to be headed for sales over 50k is Carrie Underwood's Play On, which should take in around 60-65k copies. This means Adam Lambert's album For Your Entertainment, which opened at #3 with 198k last week, is looking to drop about 75% in its second week, pulling in below 50k copies. This is evidence that Adam's sales last week were inflated by the black Friday shopping period, and his album could be in for even larger declines in the weeks to come.

And newcomer Allison Iraheta's album Just Like You did not have its initial numbers included in the revised update, which means it most likely will debut in the 25-30k range.

Be sure to check in next Tuesday when HDD's estimates are revealed.

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