Seeing how well RCA's iTunes pre-order tactic worked out last week, Jive has somehow managed to find room for an ad promoting the availability to pre-order David Archuleta's debut album on the digital music retailer. The ad can be found both on the store's main page and the main page of the Pop section.
So far it appears that this strategy is also paying off for Arch, as the deluxe version of his album is currently #8 on iTunes' Top 100 Albums chart (it is also #4 on the Pop 100 Albums chart). It is on sale for $12.99 and includes 16 tracks, the video for "Crush" and a digital booklet.
"Crush" has also jumped a bit on iTunes' Top 100 overall songs chart, as it is now #15. This is especially good news for the single, because all pre-orders of the album will add a sale to "Angels" and not "Crush," which would make a bit more sense because RCA made "Light On" the instant download upon pre-ordering David Cook's album.
Cook's album reached #1 last week after becoming available to pre-order. Time will tell if Arch can reach the same standing.
Tuesday, October 28, 2008
Jive, Arch follow RCA, Cook's lead
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3 comments:
It's not adding a sale to Crush. That is separate. What it is doing is adding a sale for "Angels"...that is the one you get immediately when you pre-order...not Crush.
LO jumped when the album became available for pre-order because LO was the song you got immediately upon pre-order.
Good observation. Thanks for pointing that out.
Cook's album only made it to #2 on itunes below High School Musical. I don't think Archie can make it to top 5 this time because of all the new albums out.
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