Although many have already jumped what seemed to be the sinking S.S. "Light On," RCA Records is steadfast in its support of the single. A nice surprise for David Cook's fans was found on the main page of iTunes this morning, as a great big huge banner allowing fans to pre-order Cook's debut album was put front and center (or more like to the immediate right of center). It also can be found on the main page of the Pop section (this time on the immediate left).
The ability to pre-order the album and receive "Light On" as a bonus is a very smart move on the record company's part, and it is already proving to be successful. After hitting a low chart ranking of #98 on iTunes Top 100 overall songs chart on Oct. 19, "Light On" has rebounded to #38 at the present time, a 60-spot improvement in only two days. To add to the good news, Cook's album is already sitting at #6 on iTunes' Top 100 overall albums chart based on pre-sales alone, just one spot behind Beyonce's upcoming I Am...Sasha Fierce, which also hits stores on Nov. 18 and was made available for pre-order on iTunes today.
If this was RCA's plan all along, then it deserves credit especially considering its erratic behavior earlier this month. But it should be suggested that the label should have staved off the digital release of "Light On" until it was able to attain a substantial amount of airplay, and then add it as part of a special pre-order deal on iTunes. Be this as it may, playing Monday morning quarterback is pretty much futile at this point.
To add to things, the following was included in iTunes' "New Music Tuesday" e-mail sent out today:
"The Battle of the Davids" was one of American Idol's fiercest competitions ever, as David Cook ultimately outlasted his younger competitor to win it all. With his self-titled debut, the rock-oriented vocalist is out to prove that viewers made the right choice. Pre-order the album on iTunes and get the pre-order-only track "My Last Request" when the album is released on November 18 and the single "Light On" will begin to download immediately.Way to put down the Archies, RCA.
But all that matters is that RCA finally has its act together, and combining this new approach with Cook's appearance as a musical guest on Saturday Night Live on Nov. 1, things are definitely looking up.
3 comments:
RCA seems very desparate, so desparate that they have to knock down David Archuleta. They are promoting Cook, but taking a cheap shot at Archuleta. It's Cook's album, which has nothing to do with Archuleta, so why throw in his name? I doubt Cook would approve of that, but that is just my opinion.
The battle of the Davids is over people! Why put down David Archuleta who is just doing his own thing now. The Davids are very supportive of each other...so I don't know why the remark about Archey. They both have their own styles of music...so there really isn't any competition there. Both David's are very talented. Only insecure people would use this tactic.
Ugh I can't believe RCA sent out that email! Why did they have to drag David Archuleta into this?!? That was NOT necessary! What a low way to promote Cook.
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