Monday, October 12, 2009

Amazon bragging about Adam Lambert's sales?

This morning, many customers of Amazon.com (including yours truly) received an e-mail advocating the three Season 8 finalists whose post-Idol albums are slated for release this November in addition to Britain's Got Talent finalist Susan Boyle's debut album. Now, this is nothing new for Amazon, as it constantly sends out e-mails recommending products to certain users based on their prior purchases from the online retailer, but what was especially interesting was the accompanying bar graph that showed which finalists has been selling more.

As seen above, the obvious occupant of the first slot with 86% of sales between the three was none other than Adam Lambert, whose album recently peaked at #1 (it is currently sitting at #6). Kris Allen's album was waaaaaaay behind at 11% (his album is now at #143) and Allison Iraheta's album was unsurprisingly back at 3% (her album is at #128).

So, what was the point of including the actual percentage points breakdown of who's selling what amount in pre-orders? There's no doubt it was unnecessary, as the e-mail could have simply had a brief write-up of the three albums with links to pre-order them (which it does include). Instead, though, someone felt it was very important to point out the huge divide in sales to this point. This is tacky and in poor taste.

There's no way of knowing who in fact insisted on including this data in the alert e-mail, and it most likely was not 19E or one of the finalists' respective record labels. But then why was a link to Susan Boyle's album also included, yet her sales were not included in the breakdown chart? Who knows, but this is very interesting stuff and it will be telling if more of this type of e-mail is sent out in the future leading up to these releases.

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